Why Commercial Electrical Profits

Why the Commercial Electrical Profits newsletter, and why Justin Hitt as the publisher. What you can expect!

Article title with spreadsheets in the background

It was a simple comment, both critical of the limited updates of this site, “Why would a white-collar business analyst be interested in electrical contractors?”  No offense was taken for the “white collar” quip; I believe hard work is hard work. 

And, being in the technology industry, I thought it was evident because data centers that consume more power than cities wouldn't be possible without electricians.  Maybe it was all the years of hiring electrical and networking contractors …

The biggest reason for this resource for electrical contractors is to grow clients' businesses to fill specific energy demands.  With more solar, electric cars, critical equipment, cloud computing, and ongoing service needs — there is money to be made by electrical contractors who know how to market.

There is no “white collar” or “blue collar.” There is just honest work.  Some come by it better than others.  Ultimately I'm in the business of making my clients money. 

Do the math; more of today's modern life depends on electricity than at any other time in history.  Managing the resources that keep billions of dollars in computer equipment running deeply depends on electrical contractors.

As Mike Rowe testified before the US Senate in 2011, even bigger than this reason would be a growing skills gap. When I was finishing High School, I wanted to repair computers in my own business but was pushed into college. 

Here is that short segment worth reviewing related to this experience:

Working Nation. Mike Rowe Testifies Before Congressional Subcommittee on Closing the Skills Gap (YouTube, 2:42)

As an owner, you know about this fundamental skills shortage. 

After moving to Martinsville, VA, in late 2013, I had to call 13 electrical contractors before four would look over the job, yet even fewer provided quotes.  What was the job?  Ground service needed repairing after a section of old copper piping was removed.

It wasn't that they didn't want to do the work.  They had better, higher-paying projects and too few electrical contractors floating around.  Some original 13 were screened out as disqualified because they were not licensed, bonded, and insured. 

I had already been marketing for electrical services companies, so I knew the importance and characteristics of a quality provider.

The difficulty of this search (which was conducted by my assistant) sparked calling all 4,400 electrical contractors in my database. 

Stories of failing family businesses, horrible telephone handling, and even insights about one owner's ongoing divorce were more embarrassing than I imagined. 

Mind you; there were million-dollar-plus contractors; one owner even answered the company's main line on a job site and never returned the promised call.

If you don't believe the industry is in that mess, then mystery shop your people occasionally.  I'm here to change that and put profits back into the business. 

When my dad was the general contractor of our home in Morganza, MD, I had the opportunity to apprentice with him in electrical, plumbing, and other trades. 

My first business was doing computer consulting and network installations.  This allowed me to run low-voltage writing and later migrate data centers with electrical professionals as sub-contractors.

American CAN be great again with the hard work and dedication of profitable electrical contractors.  That's why I'm here to make that possible.  You will discover that is why COMMERCIAL ELECTRICAL PROFITS is here too. 

As a subscriber, you'll get access to resources I don't have time to blab all over the Internet.  With all the work to do, everything I have is focused on driving results for electrical contractors like you.

Author: Justin Hitt

Justin Hitt is the Publisher of COMMERCIAL ELECTRICAL PROFITS. He helps commercial electrical contractors create and keep profitable customers while transforming business relationships into profits guaranteed.

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