It was a simple comment, both critical of the limited updates of this site, “Why would a white collar business analyst be interested in electrical contractors?” No offense was taken for the “white collar” quip, I believe hard work is hard work. And, being in the technology industry I thought it was obvious because data centers that consume more power than cities wouldn’t be possible without electricians. Maybe is was all the years of hiring electrical and networking contractors …
The biggest reason for this resource for electrical contractors is to grow clients business to fill certain demand for energy. With more solar, electric cars, critical equipment, cloud computing, and on-going service needs — there is money to be made by electrical contractors who know how to market.
There is no “white collar” or “blue collar” there is just honest work. Some come by it better than others. Ultimately I’m in the business of making my clients money. Do the math, more of today’s modern life depends on electricity than it has at any other time in history. Managing the resources that keep billions of dollars in computer equipment running deeply depends on electrical contractors.
Even bigger than this reason would be, as Mike Rowe testified before the US Senate in 2011, a growing skills gap. When I was finishing High School I wanted to repair computers in my own business, but instead was pushed into college. Here is that 7 minute segment worth reviewing related to this experience:
As an owner you know about this real skills shortage. After moving to Martinsville VA in late 2013 I had to call 13 electrical contractors before four would look over the job, yet even fewer provided quotes. What was the job? Ground service needed repaired after a section of old copper piping was removed.
It wasn’t that they didn’t want to do the work. They simply had better higher paying projects and too few electrical contractors floating around. Some of the original 13 were screened out as disqualified because they were not licensed, bonded, and insured. I had already been doing marketing for electrical services companies, so I knew the importance and characteristics of a quality provider.
The difficulty of this search (which was conducted by my assistant) sparked calling all 4,400 electrical contractors in my database. More embarrassing than I imaged were stories of failing family businesses, horrible telephone handling, and even insights about one owners ongoing divorce. Mind you there were million dollar plus contractors, one owner even answered the company main line on a job site and never returned the promised call back.
If you don’t believe the industry is in that kind of mess, then mystery shop your people once in a while. I’m here to change that and put profits back in the business. When my dad was the general contractor of our home in Morganza MD, I had the opportunity to apprentice with him in electrical, plumbing, and other trades. My first business was doing computer consulting and network installations. This gave me the opportunity to run low voltage writing and later migrate data centers with electrical professionals as sub-contractors.
American CAN be great again with the hard work and dedication of profitable electrical contractors. That’s why I’m here to make that possible. You will discover that is why COMMERCIAL ELECTRICAL PROFITS is here too. As a subscriber you’ll get access to resources that I just don’t have time to blab all over the Internet. With all the work to do, everything I have is focused on driving results for electrical contractors like you.
- Why helping customers with energy efficiency ideas generates high quality leads fast - October 31
- Dangerous trend puts the electrical trade at risk and this may reverse it - May 13
- Why commercial electrical profits - August 11
- Mike Rowe showing respect for dirty jobs like electrical contracting - February 5
- Resources for BtoB Marketing Professionals - September 15
- Resources for BtoB Sales Professionals - September 15
- How to Contact BtoB Sales and Marketing Blog - September 15
- About BtoB Sales and Marketing Blog - September 15
- Basics of Promotion and Integrated Marketing - September 10
- Train Yourself to Maximize The Effectiveness Of Your Landing Pages - September 10