Strategies To Consider In Tight Economic Times

by Justin Hitt “Here are a number of strategies to increase revenues and address factors that erode price during a recession. Learn how smart companies overcome the challenges of a slow economy.”

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Recession Proof Your Business

by Lynne Thompson “Think the challenges you’re facing in a shrinking economy are unique? Think again. Learn how companies overcome a recession, five problems common to all businesses solved.”

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Database Marketing – The Camel in the Dark

by George Duncan “After years of working with marketers building (or not building) databases, it’s clear to me today that defining database marketing is the classic example of a committee describing a camel by each touching a different part in the dark.”

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Sense And Respond Marketing

by Jim Novo “A new core competency requirement for marketers is the ability move customers through the buying cycle with a sense-and-respond capability. This is something I often talk to people about, it’s really a subset of the ‘I have the data, now what do I do?’”

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5 Ways To Prove Your B2B Marketing Efforts Are Paying Off

by M.H. McIntosh “Your boss wants to see evidence that the money and resources invested in the company’s business-to-business marketing activities are really paying off. Do you start to sweat, or do you know these 6 ways?”

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How to Improve A/B Testing on a B2B Website

by Bryan Eisenberg “A/B testing is a proven means to increase conversion rate. But, it’s not as simple as it appears. Here’s how to make A/B testing easier for your B2B website.”

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Building Loyalty By Solving the Customer’s Problems

by Arthur Middleton Hughes “Everyone wants loyal customers. That is what database marketing is all about. But how do you go about building and maintaining that loyalty in a business-to-business situation?”

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Marketing Morality

by Seth Godin “Is that an oxymoron? Is it possible to hold a marketer morally responsible? A brief look at marketing and its power to influence.”

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Set Ethical Guidelines So The Government Doesn’t Have To Set Them For You

by Justin Hitt “You read about these catastrophes because these practice are unsustainable. What can you do to create profitable customers while being ethically responsible?”

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Employees Still Aren’t Supporting A Culture Of Customer Satisfaction?

by Justin Hitt “My usual answer is ‘fire them’ — and I’ll share a number of reasons why I feel this way later in this article, however, here is what you must do first to make sure the problem isn’t you…”

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